The New York Times
January 21, 2018 “Inside Amazon Go, a Store of the Future Nick Wingfield Link: This article was about Amazon's new store front that's opening up this Monday, 1/22/18. It plans to reinvent the traditional convenience store, while making our lives easier in the process. Their new store is called “Amazon Go” Amazon's new store, “Amazon Go”, is their take on the traditional convenience store. So here’s the idea: You walk right on in, grab what you need, and walk right on out. No lines, no registers, no waiting. So how did Amazon manage to do that? At the front of the store, you find these gates that look similar to what you would see in a subway station. You scan your phone at the front entrance, and waltz right in. Now everything that you do in the store is recorded in your amazon account, so if you take something off the shelf, it puts it in your virtual Amazon shopping cart, and if you put it back on the shelf, it takes it out of your cart. There are 100’s of cameras all throughout the store to detect when you do this, and to get accurate results one hundred percent of the time. Once you have what you need, you can simply walk out and you’ll receive your receipt a few minutes later on the Amazon app. So you may be wondering, doesn’t this alleviate the need for employees? Surprisingly, no. Employees can be found all throughout the store, restocking shelves, helping customers find products, and checking IDs if someone's trying to purchase anything alcoholic. “We’ve just put associates on different kinds of tasks where we think it adds to the customer experience” says Ms. Puerini, a tour guide at Amazon Go. This event took place in Seattle, where the first and only Amazon Go exists. The grand opening was on Monday, January 22, 2018. Amazon was looking for a way to change the way we shop. Convenience stores have been around since the early 1900’s, and they still work nearly the same. Back when a gallon of milk was 56 cents and ice was sold in blocks rather than bags. Amazon was simply trying to improve the shopping experience. Why call it a “convenience store” if it’s not “convenient”? Amazon is bringing new light to that name with Amazon Go. In my opinion, I think that this is a great idea, and Amazon may be starting a whole new way of shopping. Amazon Go could very well be the first of many, but only time will tell. I’m sure we will hear more stories in the coming weeks of its successes and failures, and I am excited to see how it goes. Kyle Johnson, New York Times
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November 2018
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